CASE STUDY 2

T e n y e a r s a g o o n l y a b o u t a d o z e n F or t u \neq = 500 c o m p a n i e s i s s u e d a C S R or s u s t a \in a b i l i t y r e p or t . N o w t h e m a j or i t y d o e s . M or e t h a n 8, 000 b u sin e s s e s a r o u n d t h e w or l d h a v e s i g \neq = d t h e U N G l o b a l C o m p a c t p \leq d g \in g \to s h o w g \infty d g l o b a l c i t i z e n s h i p \in t h e a r e a s o f h u m a n r i g h t s, l a b or s tan d a r d s and e n v i r o n m e n t a l p r o t e c t i o n . T h e \neq = x t \geq \neq = r a t i o n o f b u sin e s s \leq a d e r s i s e v e n m or e l i k e l y \to p r i or i t i z e C S R . A or d \in g \to d a t a r e \leq a s e d t h i s m o n t h b y N e t I m p a c t, t h e n o n p r o f i t t \overset{a}{^} i m s \to h e l p b u sin e s s e s p r o m o t e s u s t a \in a b i l i t y, 65 % o f M B A s s u r v e y e d s a y t h e y w a n t \to m a k e a s o c i a l or e n v i r o n m e n t a l d \Leftrightarrow e r e n c e t h r o u g h t h e i r j o b s . C o n \sum e r P r o t e c t i o n A c t, 1986 and j a g o g r a h a k j a g o c a m p a i g n s h a v e m a d e c o n \sum e r s^{'} a w a r e o f t h e i r r i g h t s and b u sin e s s e s c a \cap o t a f f or d \to i g n or e t h e i r d u t i e s \to w a r d s c o n \sum e r s .

Today, amid a lingering recession that has dented corporate profits and intensified pressure from shareholders, companies are devising new CSR models. Rather than staffing a modest CSR department - and slapping it on the org chart as a small offshoot of the public relations (PR) or philanthropy division - many companies are instead trying to embed CSR into their operations because they have realized threat social interest and business interest are closely connected.

W or k e r s a r e n o m or e i l l i t e r a t e . T h e y a r e a w a r e o f t h e i r r i g h t s and \in t h e s e s i t u a t i o n s, c o m p a n i e s c a \cap o t a f f or d \to i g n or e t h e i r d u t i e s \to w a r d s l a b o u r .

Q.1 Quoting lines from the above passage clarify reality of social responsibility.

Why should a business do anything for society at large?

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