Case Study 5SanjeevandRajeevaretwoiends.Theyareargu∈goncha∩elofdistribution.Sanjeevclaimstw^ho≤sa≤rsareofnouseandμstbeelim∈atedomcha∈ofdistribution.ButRajeevoπ=stw^ho≤sa≤rsplayasignificantro≤∈distribution.Heclaimstw^ho≤sa≤rprovidesmanyfacilities→maνfacturersandrηi≤rs.Rajeevis¬conv∈ced.Hefeelstm^idd≤menonlyadd→costandhenceg∞dsshodreachommaνfacturertf∈alcon∑erdirectly.Q.2 Mention two services that wholesalers provide to manufacturers.

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Case Study 5 $S a n j e e v and R a j e e v a r e t w o i e n d s . T h e y a r e a r g u \in g o n c h a \cap e l o f d i s t r i b u t i o n . S a n j e e v c l a i m s t \overset{w}{^} h o \leq s a \leq r s a r e o f n o u s e and μ s t b e e lim \in a t e d o m c h a \in o f d i s t r i b u t i o n . B u t R a j e e v o π \neq = s t \overset{w}{^} h o \leq s a \leq r s p l a y a s i g n if i c a n t r o \leq\in d i s t r i b u t i o n . H e c l a i m s t \overset{w}{^} h o \leq s a \leq r p r o v i d e s m a n y f a c i l i t i e s \to m a ν f a c t u r e r s and r η i \leq r s . R a j e e v i s \neg c o n v \in c e d . H e f e e l s t \overset{m}{^} i d d \leq m e n o n l y a d d \to cos t and h e n c e g \infty d s s h o \underline{d} r e a c h o m m a ν f a c t u r e r t f \in a l c o n \sum e r d i r e c t l y .$ Q.2 Mention two services that wholesalers provide to manufacturers.

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Case Study 5

S a n j e e v and R a j e e v a r e t w o i e n d s . T h e y a r e a r g u \in g o n c h a \cap e l o f d i s t r i b u t i o n . S a n j e e v c l a i m s t \overset{w}{^} h o \leq s a \leq r s a r e o f n o u s e and μ s t b e e lim \in a t e d o m c h a \in o f d i s t r i b u t i o n . B u t R a j e e v o π \neq = s t \overset{w}{^} h o \leq s a \leq r s p l a y a s i g n if i c a n t r o \leq\in d i s t r i b u t i o n . H e c l a i m s t \overset{w}{^} h o \leq s a \leq r p r o v i d e s m a n y f a c i l i t i e s \to m a ν f a c t u r e r s and r η i \leq r s . R a j e e v i s \neg c o n v \in c e d . H e f e e l s t \overset{m}{^} i d d \leq m e n o n l y a d d \to cos t and h e n c e g \infty d s s h o \underline{d} r e a c h o m m a ν f a c t u r e r t f \in a l c o n \sum e r d i r e c t l y .

Q.2 Mention two services that wholesalers provide to manufacturers.

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Case Study 5

S a n j e e v and R a j e e v a r e t w o i e n d s . T h e y a r e a r g u \in g o n c h a \cap e l o f d i s t r i b u t i o n . S a n j e e v c l a i m s t \overset{w}{^} h o \leq s a \leq r s a r e o f n o u s e and μ s t b e e lim \in a t e d o m c h a \in o f d i s t r i b u t i o n . B u t R a j e e v o π \neq = s t \overset{w}{^} h o \leq s a \leq r s p l a y a s i g n if i c a n t r o \leq\in d i s t r i b u t i o n . H e c l a i m s t \overset{w}{^} h o \leq s a \leq r p r o v i d e s m a n y f a c i l i t i e s \to m a ν f a c t u r e r s and r η i \leq r s . R a j e e v i s \neg c o n v \in c e d . H e f e e l s t \overset{m}{^} i d d \leq m e n o n l y a d d \to cos t and h e n c e g \infty d s s h o \underline{d} r e a c h o m m a ν f a c t u r e r t f \in a l c o n \sum e r d i r e c t l y .

Q.2 Mention two services that wholesalers provide to manufacturers.