Case study 2$Ther\eta il\sec \to rofIndianeconomyiscateg\text{or}ized\int otwosegmentssuchas\text{or}ganizedr\eta il\sec \to r\text{and}un\text{or}ganizedr\eta il\sec \to r.Thela\mathtt{e}rholdslar\ge rshareofther\eta ilmarket.$The key drives of the growth in retail consumption in India are basically\displaystyle{\left({i}\right)}{C}{l}{o}{t}{h}{e}{s},{T}{e}{x}{t}{i}\le&{F}{a}{s}{h}{i}{o}{n}{A}{\mathcal{{e}}}{s}{s}{\quad\text{or}\quad}{i}{e}{s}(ii) Food, Grocery & General Merchandise$The\top 10companieswhichhavethemostshares\in \text{or}ganizedr\eta ilmarketofIndiaare:$Name of holding company Prime Banners$Pantal\infty nR\eta ilPantal\infty ns,Central,Br\text{and}Fac\to ry,Ezo\ne ,Home\to wn,Pla\ne tsp\text{or}ts,Bigbazar,F\infty dbazar,K{B}^{\prime }sFairPriceShop$K Raheja Group Shoppers stop, Crossword, Inorbit, Hyper city$TataGroupCroma,L\text{and}mark,Po<ronaFrauGroupDesignCenter,StarBazaar,Tashi,Westside$RPG Group Spencer's, Books and Beyond, Music world$L\text{and}markGroupCentrep\oint ,Babyshop,Splash,ShoeMart,L\text{if}esty\le ,Beautybay,Iconic,QHomeDec\text{or},C\text{and}elite,Max,Sho\exp ress,E\max ,L\text{if}esty\le DepartmentS\to res,SPARhypermarkets,L\text{and}markInternational,F\infty twearDivision$Parimal Group Piramyd Megastore, Piramyd Supermarket, Jamin$RelianceRelianceFresh,RelianceTrends,RelianceF\infty tPr\int ,RelianceDigital$AV Birla Group More$Organizedr\eta ilt\hat{h}asarrived\in d\iff erentf\text{or}matsasfollows;$(a) Hyper markets$\left(b\right)Cash\text{and}Carry$(c) Supermarkets$\left(d\right)DiscountS\to res$(e) Department Stores$\left(f\right)ConvenienceS\to res$(g) Neighborhood stores$\left(h\right)MBO\left(M\underline{t}i-Br\text{and}Out\le ts\right)$Organized retailing in India has been largely explored in urban or in metro cities. It's largely successful in NCR and Mumbai Region and major parts of southern portion of India. The entry of Malls, the largest form of organized retailing, which are located mainly in metro cities, in proximity to urban outskirts turned out to be a catalyst for organized retailing.$Source:h\mathtt{p}s:/w.w.w.dartcons\underline{t}\in g.c\odot \frac{\in }{m}arket-\ne w\frac{s}{\top }-10-r\eta il-cha\in s-\in -\in dia-\succ ess-s\to ries-of-\text{or}ganized-r\eta il\in g-\text{and}-s\to ries-of-\text{or}ganised-r\eta il-failure-\in -\in di\frac{a}{}$Q.3     Identify two values that these large scale retail organizations communicate to the society.

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